CHARPSTAR · WEBSITE TRANSFORMATION
From tech-led
to experience-led.
CharpstAR is a SaaS company helping e-commerce brands bring products to life through interactive 3D, WebAR, product configurators, and immersive digital experiences. I led the UX and design direction for the redesign of CharpstAR's website, transforming a technology-heavy experience into a clearer, more interactive journey designed to communicate value, showcase capabilities, and guide users toward conversion.
Project overview
- Role
- UX Designer · Design Lead
- Scope
- UX Strategy · IA · UX/UI · Interaction · Visual Direction
- Team
- CharpstAR + Development
- Tools
- Figma · Miro · Microsoft Clarity · Clipchamp · AI tools
UX RESEARCH
Shifting perspective
Old website · CharpstAR former website
- 01
Too technology-led
A broad range of 3D and AR capabilities made it difficult to immediately understand the bigger value proposition.
- 02
Information lacked hierarchy
Solutions, business value, proof, and process weren't connected into one clear journey.
- 03
The technology wasn't tangible enough
A company selling interactive 3D experiences was primarily communicating them through traditional website content.
- 04
Conversion journey needed clarity
Users needed a clearer path from understanding to exploring, validating, and taking action.
CONTRIBUTION
My role in the transformation
- 01Led the UX/UI and creative direction of the website transformation.
- 02Conducted UX analysis to identify friction points, content gaps, and opportunities for conversion.
- 03Defined user journeys, information structure, and key page requirements.
- 04Developed the visual and interaction direction, connecting the brand personality with the digital experience.
- 05Worked across wireframes, UI design, content structure, and design system planning.
- 06Collaborated with stakeholders to align the experience with both user needs and business goals.
Former website · User journey
New website · User journey
ART DIRECTION
Retro-futurism in black and white
The visual system creates contrast between a high-tech company and a retro design language, allowing the high-definition 3D work to take center stage.
Vintage black-and-white photography, analog references, CRT screens, and retro 3D glasses meet VR and AR imagery. The collision creates a memorable identity and helps CharpstAR stand apart in its category.
AUDIENCE & EXPERIENCE
Let the product prove itself
Designing for decision-makers
Solutions carousel
Explore solutions at a glance
The new journey connects understanding, experience, proof, and action.
Instead of asking people to decode the technology, the redesign gives them a clear path to experience what CharpstAR can do and decide with confidence.
OUTCOME